I remember hearing that quote on Mick Foley's podcast when he was talking about the design-phase of putting this scent together. He was explaining that it just didn't have the right "hit" of mint and it took a few samples before he found it. I love MIck so I tried this and long story short, this is the first scent that BOTH my wife and I love. It does indeed hit you with a power mint initially, but it slowly fades into a vanilla aftertone as the day goes on. Such a refreshing scent to get throughout the day and even better that the misses likes to give me smooches even more when I'm wearing it. :D